Abandoned Carts

Carts Feedback Email Templates

Edit the 3-stage drip your customers see. Returning customers get warmer copy on a separate template per stage. Hardcoded fallbacks kick in if a row is missing so the cron never sends a blank email.

Available placeholders: {{first_name}} {{show_title}} {{show_city}} {{show_date}} {{show_time}} {{seats_left}} {{ticket_count}} {{ticket_line}} {{booking_link}} {{promo_code}}

The feedback CTA, subscribe CTA (when applicable), and "Warmly, Francesca & Nick" signature are appended automatically.

Recovery drip (auto-sent by cron)

Email 1

2-24h after cart abandoned

First-time customer

Last edited May 8, 3:10 PM · variant A

Subject

You left {{show_title}} in your cart

Body

Hi {{first_name}},

You started a booking for {{show_title}} on {{show_date}} at {{show_time}} in {{show_city}} but didn't finish checkout. Your seats aren't held; if you'd still like to come, head back when you have a minute.

{{ticket_line}}

{{booking_link}}

Returning customer

Last edited May 8, 3:10 PM · variant A

Subject

Welcome back, {{first_name}}

Body

Welcome back, {{first_name}}!

We see you've dined with us before, and we'd love to have you back for another movie.

You started a booking for {{show_title}} on {{show_date}} at {{show_time}} in {{show_city}} but didn't finish checkout. Your seats aren't held; if you'd still like to come, head back when you have a minute.

{{ticket_line}}

{{booking_link}}

Email 2

24h after Email 1 (urgency / seats left)

First-time customer

Last edited May 8, 3:10 PM · variant A

Subject

Only {{seats_left}} seats left for {{show_title}}

Body

Hi {{first_name}},

Quick heads-up: {{show_title}} on {{show_date}} at {{show_time}} in {{show_city}} is filling up. Only {{seats_left}} seats left when this email went out.

{{ticket_line}}

{{booking_link}}

Returning customer

Last edited May 8, 3:10 PM · variant A

Subject

{{first_name}}, only {{seats_left}} seats left for {{show_title}}

Body

Welcome back, {{first_name}}!

We see you've dined with us before, and we'd love to have you back for another movie.

Quick heads-up: {{show_title}} on {{show_date}} at {{show_time}} in {{show_city}} is filling up. Only {{seats_left}} seats left when this email went out.

{{ticket_line}}

{{booking_link}}

Email 3

48h after Email 2 (last chance + COMEBACK10)

First-time customer

Last edited May 8, 3:10 PM · variant A

Subject

Last chance: 10% off {{show_title}}

Body

Hi {{first_name}},

Last nudge on {{show_title}} on {{show_date}} at {{show_time}} in {{show_city}}. If you need a little extra reason, use code {{promo_code}} for 10% off.

{{ticket_line}}

{{booking_link}}

Returning customer

Last edited May 8, 3:10 PM · variant A

Subject

{{first_name}}, last chance: 10% off {{show_title}}

Body

Welcome back, {{first_name}}!

We see you've dined with us before, and we'd love to have you back for another movie.

Last nudge on {{show_title}} on {{show_date}} at {{show_time}} in {{show_city}}. If you need a little extra reason, use code {{promo_code}} for 10% off.

{{ticket_line}}

{{booking_link}}

Feedback follow-up (operator-triggered)

Pre-fills the Follow-up composer on the Feedback tab. Operator can edit before sending and optionally splice in a one-off $15 promo code. Extra placeholders available here: {{city_link}} {{site_link}} · no auto-appended footer (template body IS the full message).

First-time customer

Last edited May 8, 4:39 PM · variant A

Subject

Thanks for the feedback

Body

Hi {{first_name}},

Thanks for telling us what stopped you from booking {{show_title}}. Genuinely appreciated.

We'd love to have you back. Browse what's coming up in {{show_city}}: {{city_link}}

Or see everything: {{site_link}}

Warmly,
Francesca & Nick
Founders, Fork n' Film

Returning customer

Last edited May 8, 4:39 PM · variant A

Subject

Thanks for the feedback

Body

Hi {{first_name}},

Thanks for telling us what stopped you from booking {{show_title}}. Always glad to hear from a returning guest.

We'd love to have you back at another show. Browse what's coming up in {{show_city}}: {{city_link}}

Or see everything: {{site_link}}

Warmly,
Francesca & Nick
Founders, Fork n' Film

Show cancellation (operator-triggered)

Sent to every paid ticket holder when a show is cancelled from the Cancel Show panel on a show detail page. Each customer gets a single-use rebooking credit code worth their order total (valid for 1 year). Same body for first-time and returning customers.

Extra placeholders available here: {{credit_code}} {{credit_amount}} {{credit_expires}} {{show_time_phrase}} {{city_link}} {{site_link}} {{custom_message}} {{alternatives}} · {{alternatives}} auto-renders to a list of up to 5 upcoming shows in the same city with seats remaining; collapses cleanly when none. No auto-appended footer (template body IS the full message, including signature).

All customers customer

Last edited May 27, 7:31 AM · variant A

Subject

We are so sorry: your {{show_title}} on {{show_date}} has been cancelled

Body

Hi {{first_name}},

We are so sorry. {{show_title}} on {{show_date}}{{show_time_phrase}} in {{show_city}} has been cancelled, and we know that is genuinely disappointing, especially if you had plans built around the night.

{{disregard_paragraph}}

To make this right, we have set aside a credit for you that covers the full value of your booking, locked to your email address.

Your credit
Code: {{credit_code}}
Value: {{credit_amount}}
Valid through: {{credit_expires}}
Single use, locked to this email.

How to rebook in three steps
1. Browse upcoming shows in {{show_city}}: {{city_link}}
2. Pick the date that works and add tickets to your cart.
3. At checkout, paste the code above into the promo field. It will discount your order by {{credit_amount}}, up to the full total.

{{alternatives}}

{{custom_message}}

If you have any questions, hit reply and a member of our team will get back to you.

Sorry again,
The Fork n' Film team